PRIVACY POLICY (October 2025)
At Rainwater Equity, LLC (“we,” “our,” “us”), your privacy is important to us. This Privacy Notice describes how we collect, use, disclose, and safeguard personal information when you interact with us, including through our website rainwateretf.com. We are a registered investment adviser (RIA), and as such, we are subject to the privacy requirements of the U.S. Securities and Exchange Commission (SEC), as well as applicable state and federal consumer protection laws such as the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Information We Collect
We may collect the following categories of personal information:
· Identifiers such as your name, email address, phone, LinkedIn, CRD, and IP address.
· Internet and electronic network activity information such as browser type, version, operating system, and your interactions with our website.
· Financial and relationship information you provide to us in connection with investment advisory services.
· Marketing and tracking data obtained through cookies and similar technologies, including pixels, tags, and mobile device advertising IDs.
How We Collect Information
· Directly from you when you interact with us (e.g., inquiries, account opening, or subscription to updates).
· Automatically through cookies and similar technologies when you visit our website. Cookies help us improve site performance, personalize your experience, and deliver relevant content and advertising.
· From service providers and partners, including analytics and advertising providers.
How We Use Information
We use your personal information for the following business purposes: – To provide and improve our investment advisory services. – To maintain the security and integrity of our systems. – To comply with applicable laws, regulations, and SEC recordkeeping requirements. – For marketing, advertising, and website analytics (with appropriate consent where required).
Disclosure of Information
We may share your information with:
· Service providers who perform functions on our behalf (e.g., analytics, technology support, advertising).
· Affiliates or business partners as permitted by law.
· Regulators or legal authorities when required to comply with applicable law or SEC obligations.
We do not sell personal information as defined under the CCPA. We may use personal information for “sharing” under CCPA (e.g., cross-device or targeted advertising), but you may opt out (see “Your Rights” below).
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
· Access: Request disclosure of the categories and specific pieces of personal information we have collected.
· Deletion: Request deletion of your personal information, subject to legal exceptions (such as SEC record retention requirements).
· Correction: Request correction of inaccurate personal information.
· Opt-out of sale or sharing: Opt out of the sharing of your personal information for targeted advertising or cross-device tracking.
· Limit use of sensitive personal information (for California residents). To exercise your rights, please contact us at investors@rainwatereq.com or by phone at (424) 278-1285 . We will verify your identity before processing requests and respond within the timeframes required by law. Please note that some information may not be able to be deleted due to regulatory requirements.
Cookies and Tracking Technologies
You can manage cookies by adjusting your browser settings to block or delete cookies, or by using opt-out tools provided by industry organizations (such as the NAI or DAA). On mobile devices, you may reset your advertising identifier in your privacy settings. Disabling certain tracking technologies may limit the functionality of our site.
Protection and Disposal of Information
Rainwater employs technical, administrative, and physical safeguards to protect client information and disposes of records in compliance with applicable law and industry standards.
Contact Us
If you have any questions about this Privacy Notice or our privacy practices, please contact us at: Rainwater Equity, LLC, PO BOX 241618, Los Angeles, CA 90024 or by email at investors@rainwatereq.com